Report · July 2026
Where Betting Belongs
The full circle: the four ages of sports betting, and why the next one looks like the first. Sports betting has become a distribution problem, not a pricing problem.
Read the report →Player protection · September 2026
Brazil has banned online betting. What does it mean for player protection?
Less than two years after licensing online betting, Brazil switched it off. The rules were strict. The public had stopped trusting it. Three lessons for the industry, six principles for player protection and one question for every board.
Read the article →Article · October 2026
A bet on sport should stay a bet on sport
Brazil's ban took sports betting down with everything else. The market had never separated a bet on the match from a spin on a slot. Why the industry should draw that line itself, and how.
Read the article →One argument, three pieces
Betting left the sport twenty years ago. The report makes the case for bringing it back, into the media brands and the moments where fans already are. The Brazil piece looks at what happens when a market loses the public's trust, and what protection looks like when players can actually see it. The third piece draws the line Brazil never drew, between a bet on the match and a spin on a slot.
Read them in any order. If you have feedback, email keith@funteron.com.
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